On Sunday, February 9th 1964, The Beatles appeared on Ed Sullivan's weekly televised variety show. Over 73 million viewers tuned in to watch the relatively unknown pop music group from Liverpool, England. With their mesmerizing appearance on the Sullivan show, Beatlemania arrived in North America, the group would set the musical and cultural trends for the next seven years. Since the groups' breakup in 1970, the Fab Four's music, image and cultural relevance have endured. To celebrate the fiftieth anniversary of the Beatles arrival in America, the Kislak Center at the University of Pennsylvania is hosting an exhibition of books about and by The Beatles. The exhibit will trace the representation of the iconographic group through a number of formats and genres including mass market paper backs, periodicals, ephemera, and deluxe signed editions published by Genesis Publishing in the United Kingdom.