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It Pays to Advertise

East Lynne Theater Company

500 Hughes Street Cape May NJ 08204
  • Wednesday September 19th 2012 at 12:00am to Saturday October 13th 2012 at 12:00am

It Pays to Advertise, a “farcical fact” in three acts by Roi Cooper Megrue and Walter C. Hackett, was a hit on Broadway in 1914. This screwball comedy was twice made into a movie: a silent in 1919, and in 1931 with Carole Lombard. The premise – and promise – that anything can be sold is at its core, but it also examines the very nature and romance of advertising. Decades before AMC's Mad Men, this clever farce demonstrates that an ad campaign might be better than the product. All it takes is one adventurous young man to announce, “Advertising is responsible for everything!” and he and his two friends are off and running in this mad romp, with a cast of 10.

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