DIESEL introduces their new concept store design at Simon Malls King of Prussia center in King of Prussia, PA, the largest shopping center on the east coast. The concept store, first introduced at the Tysons Corner location in Washington, D.C., will showcase the new creative design by creative director Glenn Martens.
Utilizing DIESEL’s signature red color from floor to ceiling, customers will immediately be immersed in a unique and captivating room that showcases functional and innovative design details.
Re-opening with the new design starting June 21, 2021, the DIESEL store at King of Prussia will feature an assortment of seasonal products for men and women from Summer 2021 drops to pre-Fall and Fall 2021 collections. To celebrate the opening, customers will receive an exclusive DIESEL gift with a purchase until supplies last.